The Ask

Cumulus Coffee tasked us with developing an integrated brand messaging and launch strategy for their pre-launch startup, focused on their groundbreaking cold brew coffee machine for home use. The goal was to create a cohesive strategy that encompassed social media, content creation, and overall brand identity to build anticipation and drive engagement.

The Result

We implemented a comprehensive brand messaging and launch strategy that increased brand awareness and engagement. This approach led to a rise in social media followers, a boost in engagement rates, and heightened anticipation for the product launch. Our efforts successfully positioned Cumulus Coffee as an innovative leader in the home coffee market.