The Ask

Gotham, NYC’s first women-owned cannabis concept space, enlisted our expertise to evaluate, design, and optimize their email and SMS marketing campaigns. The objective was to create engaging content that builds and maintains healthy consumer lifecycles and drives conversion, all while enhancing the unique intersection of culture and cannabis that Gotham offers.

The Result

Through strategic email and SMS marketing initiatives, we successfully increased customer engagement and improved conversion rates. Our approach resulted in a 20% monthly list growth rate while doubling click-through rates, centering our content on what sets Gotham apart.